Smartphones have become so much popular these years. Nowadays, it’s hard to find anyone around you without a smartphone. Smartphones also become a valuable device to people. And people find many ways to protect them. That’s why there’s also an increase in demand for phone cases correspondingly. And this is when you should start a dropshipping phone case business. In this article, we will discuss how you could do that through very simple steps.
7 Steps to Start a Dropshipping Phone Case Business
There are many types of phone cases you could dropship. So before building your own dropshipping phone case business, you should decide what kind of phone case you would like to target. Then you can map out a plan to start your business. Making a dropshipping phone case business or any other business is very daunting. This guideline is meant to make the process easier for you. Let’s move to the first step:
1. Find the niche for you
The phone case market is very dynamic and competitive. It’s very important that you could find a gap in that market and find ways to fill that room. Finding the right niche for you is a must to make your brand memorable. As there are so many phone case companies as well as phone case drophippers out there. Your job is to establish a place for you before settling down your dropshipping phone case business.
A specific niche will help you face fewer competitors as well as give you a focus when you do marketing and audience targeting.
There are many tools that can help you with your research as well. You can use Google Trends to find the most popular product in your industry. Or you can look around you, look at your competitors or some social media influencers to get more ideas about what products you want to sell.
2. Design your cases
One essential thing when building your dropshipping phone case business is to make you stand out. And this is where designing comes in place. If you can create your own mockups in Photoshop, it would be great. Or you can check out some designs of your POD companies.
If not, there are many other ways to come up with your design:
- Use your customer design: Some people are excited to design their own cases and use that as a sign of a unique personality.
- Use freelancers: This way is very easy and affordable. There are many freelancers who can make a very good design at a reasonable price.
- Hire a designer: If you want a unique and professional design, go for a designer. This way is more expensive but the results are worth it.
3. Build Your Brand
Building a brand is very critical to your long-term strategy. A brand tells your identity as a business. Branding consists of a lot of work. You can start with designing your own logo, background picture, color choices, your website, packaging, and so on. Branding tells you apart from other competitors, build your own base of loyal customers, raise people’s awareness about you and finally, get even more sales once people trust you.
4. Choose a sourcing solution
Once you have chosen the type of products you would like to sell. The next step to start your dropshipping phone case business would be finding a sourcing solution. You can choose to work with a manufacturer. But in this case, there’s a great chance that you have to buy with a minimum order quantity, usually in large quantity.
You can also partner with POD companies to add your own designs. Or you could find a sourcing agent drophipping, supplier who could help you source phone cases.
5. Price Your Cases
Deciding the right price for your products is also another daunting task of building your dropshipping phone case business. You need to find a balance so that the price is not too high or too low. If it is too high, you stand less chance to survive in the competition. If it is too low, you would lose profits.
By placing the right price, you convey the high quality of your products. But you also need to keep them affordable to your customers. There are many pricing strategies you can apply. Just keep testing to find the best strategy for you.
6. Create Your Online Store
Now you got your own design and already chose your supplier, it’s time to create your online store. You cannot build your dropshipping phone case business without an online store. It’s the place where your customers see your products and buy them.
Designing your online store is also very exciting beside designing your cases. Your store tells about your identity and personality as well. It’s a part of branding strategy.
You can build your own website or you can go to Shopify, WooCommerce to create your store. Make sure you put your logo and background picture on your website. Provide your customers information about you and very importantly, your contact. Make sure the checkout process is simple and there are many payment options.
7. Promote Your Brand
The final step of building your own dropshipping phone case business is promoting your brand. While finding a good product is important, producing a winning marketing strategy is a must for your business success.
A winning marketing strategy will bring you a lot of benefits like building your brand, building customer trust, raising brand awareness, generating sales, and so on. So try to come up with as many ideas as possible. Don’t be afraid to try and fail. You should also map out a detailed marketing plan which covers all activities like email marketing, SEO, ad video, content marketing, influencer marketing, etc.