Quick guide on how to find a good influencer on Instagram

In dropshipping, one effective way to target your audience is using a good influencer on Instagram. Digital ads may cost you a big amount of money while compared to that, endorsements and promoted posts by an influencer on Instagram is more popular and more effective. Furthermore, recent statistics indicate that influencer marketing has among the highest ROIs than other marketing strategies.

What is influencer marketing?

Influencer marketing is a marketing strategy via social media where the brands work with popular personalities or pages to promote their products. Like celebrity endorsements and ambassador programmes, influencer marketing take advantage of influencer’s large audience and their followers to advertise the brand and as a result boost sales.

Influencers will get paid for their posts or may get the products they are promoting in exchange. The more popular the influencer is, the more they can get paid. To be an infulencer on Instagram, a profile usually gets at least tens thousand and can range to millions of followers.

How effective are influencers on Instagram?

As it’s popularity, Instagram has become one of the best platforms for influencer marketing. It’s an effective way for brands together with influencers on Instagram to reach a large number of audiences in a short time.

To give more details on that, there are more than 25 million business profiles worldwide on Instagram. While more than 200 million Instagram users visit one business profile per day, 60% of customers say that they are driven to the products via Instagram.  In addition, one third of the most viewed stories are from Instagram business profiles. Given statistics show that how Instagram are popular among people and advertising using Instagram profiles will bring great effect.

Instagram influencers appears to be more trustworthy, especially to their audience than traditional advertising. So, it is easy to understand that influencer marketing on Instagram works so well. In contrast to one-way traditional ads, promotions posts by an influencer on Instagram build a two-way communication channel with their audience. Then, it is likely to reach consumers in a softer and friendlier way.

How does influencer marketing on Instagram work

It is quite simple to run an influencer marketing campaign on Instagram, which doesn’t involve any management platform nor complicated ad bidding systems.

Here’s what you need to do:

• Find an influencer on Instagram who has the required number of followers based on your brand’s target audience.
• Once you have found one, contact them for endorsement of your brands and send them the deal on payment terms.
• Put up a deadline and give a unique code and a hashtag for the Instagram influencers to post in their stories. This enables you to track your influencer marketing campaigns and evaluate the effectiveness of different influencers on Instagram.

How to find an influencer on Instagram?

The simplest way is to search for the influencers on Instagram’s search function. However, this way takes too much time and may seem so daunting to you. Alternatively, a better technique to find an influencer on Instagram is to use Keyword Tool for Instagram by clicking on the People function and enter a keyword or topic related to your brand.

Then, it will give you results of an entire list of Instagram influencers and popular pages connected to your keyword. After that, you should click the checkbox next to the influencer’s name and hit Copy / Export all or Save. Now you have the list, you can test related keywords to find more influencers on Instagram.

However, to find a good influencer for your marketing campaign, it is not just searching on Instagram. You have to take many elements into consideration. So here is step to step guide on how to find a good influencer on Instagram:

Step 1: Know your target audience
Like any other marking campaigns, It is critical to know your audience before jumping in. Ask yourself what your customers like and dislike and what their income level is. Then look for influencers who have the same audience.

For example, if you are selling cosmetics, it is better to collaborate with a beauty blogger. Then go and find their accounts on Instagram.

2. Hone in on who you are

Find out what types of influencers will best stand for your store and your products. A middle-aged technology expert or a mom of three? Then it will be easier to find the right influencers on Instagram for your marketing campaign.

3. Dig deeper

A good influencer on Instagram surely has lots of followers. However, you will need to check if their followers are engaged in what they have shared or posted. Go to their recent posts and see how they interact with their followers, how many likes and comments they get for a post. This is a way to verify you and an Instagram influencer are sharing the same audience interests.

4. Hashtags

Like mentioned before, use hashtags related to your products to search for an influencer on Instagram.

Search a general hashtags first, then continue with more detailed ones. The more specific and connected to your products, the better you will find. Use “#sponsored” or “ad” hashtag to look for an active influencers on Instagram who might be willing to work with you as well.

5. Your followers

Check out the audiences who follow you and your competitors on Instagram. You can dive in that data for your benefits. If you find one who are popular on Instagram, it is great to offer them to be part of your influencer marketing campaign and you will see it will work.

6. Use Google

This idea can sound basic. However you can find a good influencer on Instagram by using Google search. There are tons of articles online that point out the best influencers in all sorts of industries. You probably could find one for your brand.

7. Use an influencer platform

There are also many tools that will help drive you to already proven influencers on Instagram such as Upfluence, Tapinfluence, Tribe, Hypetap and Revfluence.

Many of them even assist measuring and tracking the influencers’ impact, as well as pay them directly through the platform. But of course you will need to pay to use those platforms with a monthly fee.

Conclusion

Now you already have a clearer idea of how a good influencer on Instagram will contribute to marketing campaign and will bring benefits to you. Though it is effective, it is quite easy to dive in if you have in mind basic steps as demonstrated above.

An influencer on Instagram can be leveraged to promote and to sell your products, and also help to enhance your Instagram page. Use this guide to understand what influencer marketing is, how to find a good influencer on instagram to make the most of your marketing campaign. And you will see how your brand will get more popular and how your business is growing day by day.