Are you planning to find the best niche for your dropshipping store? Or have you already picked one but want to change since your sales dropped recently? It must be challenging for you to choose the right niche. Especially when you have run your business for a while and then realized that you didn’t make a good choice. But don’t worry, we are here to help you.

We are not only the best dropshipping partner to find the products for you, but also support you in almost every aspect to grow your business, including picking the best niche for your store. Today, we will discuss how you can utilize some tools to find a profitable niche, how to evaluate your niche, and finally, when and how to change your niche when you notice something is just out of track. So, let’s get started!

What is a niche?

Just imagine you are planning to start a business. What is the first thing you would think of? That would be what you are going to sell. You cannot just sell random items or sell all the products at the same time. You need to focus just on some items. These items need to belong to the same group.

This is basically the niche market. The niche market is the subset of the broader market in which some types of products are focused. This is the narrower range that a company or a store would like to offer their customers. For example: Pet products, skincare, fitness, kid’s accessory, office niche, and so on.

Why should you choose a niche market? If you can narrow down your product range, you will have a clearer idea of what your customers need and then target your audiences better. Aim at a narrower target would be more likely to succeed rather than at a broader one.

Knowing how to find the best niche for your dropshipping business is the key to your success. In order to do that, you will need to use some tools as well as spend some time analyzing the market. In the next part, we will show you how to do it in detail.

How to find the best niche for your dropshipping store?

In general, nobody can find the best niche for your dropshipping business but yourself. It will take you a lot of effort and time to finally get one. However, there are some tools that we would like to share with you that would help your finding journey to be more productive. Here they are:

Use Google Trends

The first tool to find the best niche for your dropshipping we want to mention is Google Trends. You may know this already. This is a very powerful tool that would let you know what is mostly searched by internet users recently. From there, you will get the idea of what is on-trend right now, what is concerned by most people.

You just need to type your niche market in the search box and see how the trend line is or what in that niche is searched by people. The tool would show you how the trend changes over time. So you will also be able to tell the trending is rising or falling and make some broadcast for yourself based on those trends.

The tip we would like to recommend is that you could try many search terms to figure out how to optimize your online store for search engines.

Use Amazon and AliExpress

Another tool you can use to find the best niche for your dropshipping is Amazon or AliExpress. There’s nothing more effective to look for trending products than seeing what is selling on the market right now. And, you can do that by searching for bestsellers or trending products on big e-commerce platforms like Amazon and AliExpress.

You can check the number of purchases and customers’ reviews about a particular product to decide what is good to sell.

Use social media

Apart from some e-commerce platforms or exchanges, now social media is also a retail platform. There are many ads running on social media. There are sales offered on those as well. That’s why social media is a rich source of information you can refer to when you need to find the best niche for your dropshipping store.

Some popular social media can be named are Facebook, Instagram, and Pinterest. You can also search for some Facebook groups or popular Instagram images or hashtags to figure out what is most liked today.

How to evaluate a niche market?

Above are some methods you can do to find the best niche for your dropshipping store. There are many sources of information you can use. But how do you know what is the best niche for your dropshipping business? How do you know it will work? Well, there are some ways to evaluate a niche market after you have chosen one as well. Let’s scroll down and check them out.

The products in your niche can solve your customers’ problems

People don’t buy things that are useless to them. They must find that those products will help to solve their problems or make their lives better. So, make sure that the products in your niche can solve real problems. Then the niche market is obviously potential. Knowing what is useful for your customers is one step further to find the best niche for your dropshipping.

The products can trigger an emotional response

If you want to win your customers, care about their emotions. Buying decision is mostly affected by emotions. If people find that your products are so cute, so unique to resist, it’s more likely that they would buy them. So, in this case, a cute dog jacket, or hilarious water cup would be great examples. People don’t really need them, but they just like them and decide to buy them in a few seconds. To find the best niche for your dropshipping, it’s always critical to focus on your customers’ emotions.

Your niche helps you to target your audience better

You don’t want to target everyone. That would be ineffective. You need to focus on specific demographics. So, you can find out what your potential customers like, do, and how to reach them best. Knowing your customers is fundamental to find the best niche for your dropshipping.

You must like your niche market

It’s best to sell what you like. Since if you like something, you will know that thing well. You will have the enthusiasm to find out more about those products and know what are the best choices. You can place yourself in your customer’s position to think about what they would like and advise them much better.

And, one more thing, is it just awesome that you can make money on what you really like? And why do you find the best niche for your dropshipping if you can’t sell what you love?

When do you need to think of changing your niche?

You have learned how to find the best niche for your dropshipping business as well as how to evaluate your niche after finding it. But what will happen if you have done all those steps, chose your niche, and sold things in that niche for a while, but then, you notice that something is just not right? Do you need to change your niche? Well, in this part, we will discuss this issue.

In fact, even after you already did find the best niche for your dropshipping, your niche just does not work for you. And there are many signs that you can tell your niche does not work. These are:

#1 Sales drop

This is the most obvious sign. Whenever you notice that your sales drop. You need to re-evaluate your niche and ask yourself why. If it is because your niche is not suitable then you should consider changing it. But be careful since a sales drop may be due to many reasons. Make sure you have crossed out other reasons before jumping to the conclusion.

#2 Same efforts bring worse results

If one thing used to work in the past is not working, it means the market may change now. So you’d better look at many factors including your niche. If needed, just change your niche.

#3 Other opportunities arise

After you think that you could find the best niche for your dropshipping store, but then you see something more potential in the market, you can make improvements by considering changing it.

#4 You don’t feel inspired anymore

Don’t deny your emotions and feelings. You only can perform best when you are inspired. So, anytime you find that you have no passion anymore, consider finding something else.

How to make adjustments to your business niche

Changing your niche should not be your first option. But when there’s something wrong, it’s better to make adjustments than keeping doing the same thing with no advancement. It’s good that you can find the best niche for your dropshipping for the first time. But if not, there are some ways you can make improvement as below:

1. Broadening

The first way is to broaden your niche. If you focus on some items and after initial success, it doesn’t work anymore, then try to think of other items in a broader niche.

Have a focused niche is good. But if you cannot make good sales anymore, maybe it’s time to offer other products to your customers.

2. Narrowing

Beside broadening, you can narrow your niche down. You do that when you notice there are some items in your store that sell very well, while others do not. Then it’s time to consider narrowing your niche to a more focused one. Maybe you have chosen a broader niche than you need in the first place. So this is a great chance to make some adjustments.

3. Getting beyond your niche

We have talked about broadening and narrowing your niche. The next thing we would like to recommend is to get beyond your niche. You can combine it with a related niche so that your store can satisfy your customers’ needs.

Final word

We have discussed how to find the best niche for your dropshipping, how to tell it is a good niche for you and how to change your niche when there’s something wrong. In general, there are some criteria you can look at to decide what is the most suitable niche for you. There are also some sources you can refer to when you would like to find the best niche for your dropshipping business.

It’s good if you can get what you need at your first try. But sometimes, you will need to make some adjustments where necessary. To make those changes, you would also need to make some analytics as well as plan carefully. Since you don’t want to make a mistake the next time and change too much. So, master the skills to find the best niche for your dropshipping is most important to grow your business. And, be brave to make improvements if you have to do so!