Increase the Engagement of Your Instagram Posts With These 6 Hacks!

How to increase the engagement of your Instagram posts? How to create an impulsive post to boost sales? It’s really effective to promote your products and your brand on Instagram. And making your posts more and more popular among people is a must in your marketing strategy to get more buyers and make more sales.

Instagram is a powerful marketing tool that every business is using. It has millions of active users and offers a lot of potential customers. If you know how to make the most of it, you will stand a greater chance of winning the competition. So today, we would like to share with you some useful hacks to create appealing Instagram posts and how to get more engaged audience for your posts.

6 Hacks to increase the engagement of your Instagram posts

1. Create a plan for your Instagram posts

First things first, you should have a content plan. Why? As a plan will keep you on track and help you go in the right direction. You should have a plan of what content you are going to write in a week and how often you will post, for example. If things are planned ahead, it will save you a lot more time and you will know what to expect. You can use any tool like a note or Google Sheets, whatever you feel comfortable with to create your plan.

And once you have it, stick with your plan and commit to writing regularly.

2. Analyze your target audience

The next tip to increase the engagement of your Instagram posts is audience analysis. You should understand your target audience before writing for them. You can get the information of who they are, what they like or dislike, when they often check their news feeds, and so on.

As you want more people to see your post, like, comment, or share your post, you must share about the things they love to read or would like to know. Another important thing is that you should show your post to your target audience at the right time to get the best engagement.

3. Choose the timing for your Instagram post to get the widest coverage

When you have done your audience analysis, it’s time to decide the timing for your Instagram posts. It can be different between your available time and the best posting time on Instagram. But if possible, use some tools to ensure your posting or have someone do that for you.

4. Design your own Instagram posts

Another important tip to increase the engagement of your Instagram posts is designing your own posts. As you would want to be unique and memorable, then you need to put some effort into it. Furthermore, you are the one who understands your product and your brand the most, so you would know what to emphasize, and what to tell people.

In addition, spend more time coming up with a good visual side of your content. Take some good ad image or video that you have shot by yourself or by your dropshipping agent and begin to be creative with it.

You can create templates for your Instagram feed or stories to save your time in the future. You can stick to one style in terms of colors but don’t make them look so boring. And it’s also a good idea to use user-generated content combined with your own product image to make it more creative and natural.

5. Use a good caption & hashtags

The visual side of your content is really important. But don’t ignore the text. You should choose a good caption and effective hashtags for your posts. And that is our next tip to increase the engagement of your Instagram posts.

Simple is the best. So keep your caption simple and short. It should have a direct and strong call-to-action to urge your audience to make a purchase or at least to like and share your posts.

You can use your own hashtags or research some good hashtags to include in your posts. People use hashtags to find your posts so be careful with them.

6. Interact with your audience

The last tip we would like to share to increase the engagement of your Instagram posts is that you should regularly interact with your audience. People would see that you are closed and friendly to them and that you care about them. You can ask their opinion on your new product or answer their comments and questions under your posts. If they compliment your brand, leave them a heart, for example. All these things make your posts more attractive and reliable. When they feel connected with you and trust you, they are more likely to share your posts and make a purchase from you.