Audience Insights is a tool to help you run effective ads. It will help you understand the preferences of potential customers, in terms of gender, age, marital status, income, etc. From there, you’ll get a portrait of your customer, and start running ads to them based on the interests that Audience Insights has given you.
The mindset required when using Audience Insights
But before you start using Audience Insights, you need to understand two things:
- Audience Insights is just a tool, it’s not a magic thing that can tell you all about potential customers. It works based on the interest keywords you enter. From there, the things it suggests will also be keyword-based. However, there are interests related to potential customers that do not contain KEYWORDS. Audience Insights will still suggest you, but very little.
- You need to have keywords related to customers’ interests such as places where they often discuss, what they like to eat, what kind of smartphone they like to use… These things you have to research externally first, and then bring them into Audience Insights for analysis. So, if you don’t do this step, you’ll be missing out on important customer preferences.
How to research customers with Audience Insights?
Audience Insights will provide you with a list of interests related to the keywords you need to target. You will rely on those interests to run ads to potential customers. Of course, there are many methods to research customer preferences. I will choose the easiest and most basic way to guide you through the demo.
A brief overview of Audience Insights for newbies:
- Step 1: Find the interests and habits of potential customers on AI.
- Step 2: Check the relevance of interests.
What do Audience Insights tell you about your customers?
- Location: The place you want to research to the customer group in this location. It can be a country, city, etc.
- Age: you can research customer age from 18 to 64 years old.
- Gender: both male and female or only 1 of 2.
- Interests: This is quite an important item. You will directly enter the keyword you want to research into this field.
- Connection: People who have interacted with your Fanpage or app.
- Advanced:
- Behaviors: people who love to travel, Vietnamese living abroad, business owners, people who like high-value goods… There are many types of behavior in this section, you can find out for yourself. to add.
- Language: the language of the customer.
- Relationship Status: single, dating, engaged …
- Education: high school, university, even graduate school can be targeted.
- Job Titles: home office, small or company.
- Financial: targeting income and property value.
- Home: related to the house, and the value of the house is also targetable.
- Market Segments: Genealogy, can be targeted by religion or belief.
- Parents: Family status, children, spouses, pregnant wife, or children’s age.
- Politics: politics, political activities, parties…
- Life events: you can filter people who are far from family, far from home or have a birthday coming up.
- More Categories: filter by mobile device generations…
4 Famous Audience Insights Tools to Find The Right Customers
To boost sales, you must analyze your audience. Imaging that you have large budgets to run advertisements but you reach out to incorrect customers and haven’t got your targeted revenue. You will continue to lose money without making any signs of progress.
However, if you target proper people with your adverts, your conversion rate will skyrocket. You’ll have more customers and make more money. Although your sourcing dropshipping agent can assist you with a variety of tasks, you still have to find out the most suitable tool for your own business or you can combine them all at the same time. Check out below recommended tools for you!
Facebook Audience Insights
Audience Insights, brought to you by Facebook for business, provides you with data about your target audience, allowing you to better target your ads. Furthermore, superior targeting ensures that your ad spending is spent only on individuals who are most likely to convert.
The days of stalking your friends on Facebook are long gone. It has now grown significantly. Furthermore, the audience analytics tool excels at tailoring your messaging and offers to your prospects.
Using Facebook audience insights will also ensure that the proper material is sent to the right customer at the right time. They can provide you with a wealth of information about your target audiences, including their age, gender, occupations, hobbies, and much more.
Brandwatch Audiences
It’s a good audience insights tool that’s a lot faster and simpler to use. With Brandwatch Audiences, you can create audiences quickly and easily using a variety of parameters. Content, bio, interests, location, and many other criteria are available.
The option to transfer audiences into their “Brandwatch Consumer Research” makes this platform even better. The statistics on audience conversations and content engagement might then be simply obtained.
Buzzsumo
Buzzsumo allows you to create audience segments in a variety of ways. And their solution has a unique function that allows it to analyze information based on a search query. If you search for any keyword, the platform will display anything linked to that word. Also, how many times has your content been shared on social networking platforms like Facebook, Twitter, and others?
You’ll be able to see who has shared them on social media, as well as who they are and how to contact them. So, if you’re looking for doctors, you’ll be able to see all of the doctors’ Twitter usernames if they mention it in their bio.
People Pattern
This is an emerging tool for analyzing and communicating what viewers are doing. They have access to a large database of Twitter users, allowing you to easily segment your audience. You may use a bio search for keywords, regions, or demographics to accomplish this.
Furthermore, they divide their consumers into pre-defined divisions and subdivide them into numerous areas such as news, sports, media, technology, and entertainment.
Based on genuine discussions, People Pattern uses social data to generate audience intelligence. It also allows you to run large-scale data-driven marketing and audience enrichment campaigns.
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