In marketing, Customer Lifetime Value is a forecast of the net profit generated over the course of a customer’s entire future relationship. Customer Lifetime Value is also defined as the monetary value of a customer relationship based on the present value of the customer relationship’s predicted future cash flows. Customer Lifetime Value is an essential idea because it encourages businesses to focus on the long-term health of their customer relationships rather than quarterly revenues. Customer Lifetime Value is a crucial indicator because it establishes a limit on how much money can be spent on acquiring new customers.
While these indicators are helpful for tracking the short-term success of content and initiatives, they don’t necessarily provide a clear picture of your company’s future. Even a cursory examination of your current sales figures can provide only a sliver of your overall financial status.
02 primary benefits of Customer Lifetime Value:
It improves customer loyalty: Customer service, products, recommendations, and loyalty programs can all benefit from the strategies you utilize to boost Customer Lifetime Value, resulting in more repeat customers and a greater retention rate. Consumers who have been with you for a while are more likely to buy and spend more than newer customers.
It encourages repeat purchases and revenue: Customer Lifetime Value identifies customers who spend more money in your store over time. It assists you in determining which things they appreciate and which ones help them live better lives. Customer Lifetime Value can be used to track the number of sales per customer and devise strategies for increasing repeat purchases and profit margins.
Customer Lifetime Value formula
Customer Lifetime Value tells you how much money you should spend on getting customers in the long run, so you can figure out how much money you should spend on acquiring them.
Customer value represents the average monetary value that each customer brings to your business during a time frame. To calculate your customer value, you’ll just need to multiply your average order value by your purchase frequency. Let’s find out how they are formed:
Customer Value = Average Order Value x Purchase Frequency
Average order value. The average order value is the amount of money spent on average by a customer each time they place an order. Simply divide your entire revenue by the total number of orders to arrive at this figure.
Average Order Value = Total Sales / Order Count
Purchase frequency. The average number of orders placed by each consumer is referred to as purchase frequency. Divide your total number of orders by your total number of unique customers using the same time range as your average order value estimates. Your purchasing frequency will be affected as a result.
Purchase Frequency = Total Orders / Total Customers
05 effective tips to level up your Customer Lifetime Value
Tip #1: Being active on social media platforms
Some social media platforms, such as Facebook, Instagram, and TikTok, are ideal for connecting with and reaching out to your target audience. It aids clients in comprehending your brand’s ideals. As we go toward social commerce, social media is being employed as a support channel.
Tip #2: Providing a customer loyalty program
Every company must maintain a client loyalty program. They’re one of the most efficient strategies to boost sales and keep customers. Many customers claim that if a company has a loyalty program, they will stick with it, and some even say that collecting rewards influences their spending habits.
Use a loyalty program to remind your most loyal consumers that you appreciate them by rewarding them with gifts and discounts for repeat purchases.
Tip #3: Focus on customer experience
The pandemic compelled businesses in every industry to rethink their customer service strategies. Ecommerce enterprises quickly responded by concentrating on client needs and creating emotionally satisfying experiences when shopping online.
Tip #4: Upsell and cross-sell
Upselling is a sales technique used to persuade clients to purchase a more expensive or upgraded version of a previously purchased item or other things. The things are frequently more expensive in order to make a larger sale. It is used to sell to customers who have already made a purchase rather than to new customers.
Tip #5: Provide amazing customer service
When something goes wrong, customer service comes to the rescue. Support is typically associated with poor reaction times and inefficiency in the workplace. If you want to keep customers and increase revenue, your customer service must be exceptional today.
You must be able to focus your efforts as a business owner on attracting the correct customers. Finding customers isn’t the key to success. Finding the appropriate consumers can be a difficult undertaking. However, if you have a dropshipping agent, they can assist you to make every process simpler.
Now that you know what a Customer Lifetime Value is, you can create your own campaigns to target and win over the consumers who will make the biggest difference in your current condition.