How to improve your Facebook feedback score in 2026 (before it limits your ads)

The Facebook (Meta) customer feedback score rates your page from 0 to 5 based on post-purchase surveys Meta sends your buyers. It’s not a vanity metric: drop below 2 and Meta penalizes your ad delivery with higher costs and lower reach; fall to 1 and your ads can be shut off entirely. For stores shipping from China, it’s usually the shipping experience — not the product — that drags the score down. Here’s how to fix it for real.

Check your score first

Business Manager → Account Quality → Customer feedback (or search “customer feedback score” in Business Help). Meta shows the score, the trend, and which factors — shipping speed, product quality, customer service — buyers complain about. Diagnose before treating.

Fix 1: tell the truth about delivery times

The single biggest score killer is the gap between the promised date and the doorbell. If real delivery is 8–12 days, say 8–12 days on the product page and in the confirmation email. Conversion drops a little; refunds, disputes, and survey anger drop a lot more.

Fix 2: kill surprise fees at the door

Since formal customs entry became mandatory for China parcels, DDU shipments arrive with a duty bill for the customer — the fastest route to a 1-star survey that exists. Ship DDP, with Section 301 and Section 122 duties prepaid in your unit cost, and that failure mode disappears.

Fix 3: stop defects before they ship

“Product not as described” is the other survey killer, and refunding after the fact doesn’t undo the score hit. Batch inspection with photo proof at origin — standard practice with a sourcing agent — catches the bad batch while it can still be rejected.

Fix 4: communicate before customers have to ask

Send tracking as soon as it activates, a “your order is moving” update mid-transit, and answer support within 24 hours. Buyers who feel informed rate the experience kindly even when delivery takes longer than they’d like.

Fix 5: time your own review asks

Ask for feedback after delivery is confirmed, never before. An email asking “how do you like it?” while the parcel is stuck in customs writes its own bad survey.

The pattern

Every durable fix is operational: honest promises, prepaid duties, inspected batches, proactive updates. There is no setting inside Ads Manager that repairs a feedback score — it’s repaired in the supply chain. If your score is sliding and shipping is the reason, get a quote for QC-inspected DDP fulfillment and compare the cost against what a throttled ad account is already charging you.