Yay! Christmas is just around the corner! So it’s time to prepare your dropshipping store for Christmas 2021 already. There are a lot of things you need to do during this time. So, don’t waste a single moment and just start from today!
And here are the 10 point checklist for your better preparation in this sale season!
10 Steps to prepare your dropshipping store for Christmas 2021
1. Make sure your store is friendly to mobile users
The first thing to prepare your dropshipping store for Christmas 2021 is that you should make your store friendly to mobile users. Research has shown that over 72% of consumers shop through mobile devices. So if people find your store difficult to navigate on their mobile phone, for example, they will leave soon. Just one minor thing will decide your sales during the whole season. So you should not ignore this point but should take care of this carefully.
2. Have a review section on your page
If you don’t have a review section on your page, or it’s been a long time since the last review, you should begin to work on it now. Most consumers make a purchase decision based on other buyers’ reviews and feedback. So if you want to prepare your dropshipping store for Christmas 2021 better, you should add more reviews or invite your regular customers to leave reviews on your page.
3. Create a Christmas theme site
It’s important to make people feel Christmas when they visit your page. By doing so, people will be more excited to treat themselves during this holiday and buy something more from you.
4. Offer great deals
One of the most important steps to prepare your dropshipping store for Christmas 2021 is preparing your deals. Good offers are the big motivation for people to place orders. You can offer your customers new products which are exclusive during Christmas with appealing discounts as well. This will definitely boost your sales.
5. Be cautious of your stock and shipping
Make sure you and your dropshipping agent can handle a huge number of orders and shipping during this period. Everyone will shop at Christmas so you better prepare your stock and delivery carefully. Draw out a clear shipping process and remember to inform your customers of the shipping status constantly. They will easily get angry if they have to wait for so long without any notification.
6. Review your policies and payment methods
The next step to prepare your dropshipping store for Christmas 2021 would be reviewing our return policies and your payment methods. Make sure you have clear policies and you can offer many payment options to your customers. You can lose customers when they check out but cannot pay by their bank card.
7. Be active on social media
It’s time that you should be more active on social media. You can post anything related to Christmas or any joyful things about your store. Bring a brighter look to your social media account and spread the holiday spirit. By doing so, you will make your customers happier and they will feel more excited to go shopping.
You can even organize contests or giveaways and so on to engage more with your audience. Try to post more interesting things about Christmas to attract them and get more interactions. In your posts, don’t forget to include trendy holiday hashtags as well.
8. Boost your email marketing
The next thing you should do to prepare your dropshipping store for Christmas 2021 is to boost your email marketing. Now, it’s the time to remind your customers of the holiday season, new arrival, or great discounts from your store.
Make your email full of Christmas mood by adding a Christmas theme and colors as well. You can send promotional emails, newsletters email to your potential customers. You should also send thanks to regular customers who have been supporting you and wish them Merry Christmas.
9. Run ads
Running ads is a must-do to prepare your dropshipping store for Christmas 2021. People like to spend a lot during this holiday. So you better make the most of this chance and begin to boost your ads. Make sure your ads are interesting, creative, and relevant. Spread the Christmas spirit and encourage people to buy more and more. Suggest them great presents to give their friends and families. Offer them something good that they are interested in or plan to buy. Try to target your audience better to get a higher conversion rate and more revenue during this time.
10. Focus on retargeting
Retargeting is also important when you prepare your dropshipping store for Christmas 2021. It’s very effective that you advertise your products to the ones who visited your page or added something to their carts. Now with the holiday mood all around good deals, they will be more likely to come back and shop with you.