An appealing product description is one important factor that will increase the conversion rate and boost your sales. It does have a big impact on sales than people normally think. That’s why today, we would like to share with you some simple but effective tips to write a persuasive product description that sells. Let’s go!
What is a product description?
A good product is just not enough. When people purchase online, they cannot see or touch the product with their hands. So they would like to get all the information about the product from the description. So, a product description will explain your product feature to your customers. It will tell what your product is, how it can help in their lives and how it works.
Tips to write an appealing product description
Having an appealing product description is very important. If the description can show your customers what problems that your product can solve, what benefits or changes that your products can have in people’s lives, it will help to sell your products. So, here are some tips you can write a persuasive description that sells:
1. Put yourself in the shoes of buyers
Understanding your customers is very crucial to provide them with what they expect to know. You should know your audience’s personality, their likes, and dislikes, their problems, and their needs. Imagine yourself in your customer position and start thinking of ways to persuade them to buy from you.
2. Tell benefits, not just features
Features are the information of your products like material, size, color, functions, etc. Benefits are what they can do to people’s lives. A good product description would tell more about benefits, not just features. People don’t actually care if an eyebrow pen is waterproof or not. They just know that with a waterproof eyebrow pen, they will have a wonderful look for longer. They don’t have to worry about the rain, water, etc. And they will feel more confident with their look.
3. Help your customers imagine themselves with your products
For online businesses, people cannot see the products in real life or touch the products. So, it’s very important to help your customers imagine themselves with your products. Show them what their lives will change with your products, how it is like when they have your products on their hand. It will entice them to buy even more than when they hold the products in their hands.
4. Tell a story
Storytelling can make your description more interesting and attractive to people. You can add more details about what is going on behind the scene, such as who made the product, what the inspiration behind that product is, what makes the products so special, and so on.
5. Use sensory words
Using sensory words is a great way to entice your customers to buy. Those words will trigger people’s imagination about your products and make them desire to have the products more. You can add sensory words like “smooth”, “soft”, “comfy”, and so on in your description.
6. Add social proof
Don’t forget to add review sections under your description to make it more trustworthy. Your description might sound good, but if there are no reviews or negative reviews about your products, people will hesitate to make a purchase. People will mostly make a buying decision based on positive feedback from actual buyers. So if you can show your customers that other buyers have good experience using your products, they will be much more likely to buy.
7. Make it easy for your customers to scan your product description
Most people don’t have time to read every detail of your product description. They will just have a quick scan and stop at important points. So it’s essential to make your description clear and easy to understand. You can just highlight some main benefits that will catch their eyes when they look at it. This will make them pay more attention to your description rather than write a long paragraph about your product benefits.
8. Use high-quality product image and video
The visual content in your description is also very important. Sometimes people just don’t like to read. They prefer to see pictures and watch videos to know more about the products. So make sure you have good product images and videos. It’s better if you can shoot them yourself or ask a professional like your dropshipping agent to do that for you. That will help you have unique pictures that other stores that sell the same products cannot have.
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