What will you do to prepare your dropshipping store for the holiday season? If you haven’t come up with any plan yet, this is the checklist you must read. We all love holidays. And at this time, more holidays will come until the end of the year. Given that, we’d better prepare ourselves carefully to make sure everything is ready to welcome our customers. So let’s move on to check out the 6 steps to get your store ready for the holiday season 2021 as below:
6 Steps to prepare your dropshipping store for the holiday season
1. Draw up your holiday action plan
First things first, you should have a holiday action plan to prepare your dropshipping store for the holiday season. It’s better to prepare your plan at least 3 months in advance. Drawing up a holiday plan will help you outline all the possible scenarios and come up with the corresponding solution. Then when the time comes, you won’t feel overwhelmed and all stressed out.
For example, you may need to make sure all your packages are delivered in time. You may need to prepare to deal with a huge number of orders and shipments, a lot of queries from your customers, etc.
Your action plan must cover all aspects of your business, from promotional campaigns to product lists.
2. Prepare your holiday promotion program
The next step to prepare your dropshipping store for the holiday season is your promotional program. Holidays are a great time for all sale-off and promotions. People would shop a lot around holidays. And you would see that all brands will offer good deals during the holiday season. So you should do the same. Create your own promotional program in advance to encourage your customers to buy with you.
Your promotional program should cover many channels from your blogs to emails and social networks. You can post several interesting blog posts about the holidays. You can send your customers emails to remind them of shopping at your store or of the good discount of sale-off you have during the holiday. And don’t forget to update your social media. You can have Instagram shoutouts or Facebook Ads and posts about your promotions and so on.
3. Update your holiday site design
It’s important to update your site design as well. You should choose the holiday theme to spread the holiday spirit. When your customers come to your store, they would feel more cheered up and encouraged to buy. A good website design will also help increase traffic and the conversion rate.
If you have an outstanding theme, customers would remember and want to come back later. So do not ignore this important step in your checklist to prepare your dropshipping store for the holiday season. Remember to update your theme on your social media accounts as well.
4. Review your holiday products
Reviewing your product list is one of the most important things you should do to prepare your dropshipping store for the holiday season. As you need to make sure all your holiday products are ready on your store. You need to make sure all are in stock and available for shopping. All the best products need to be updated in the best-seller list.
All the product images or videos and descriptions are well prepared. Make sure your product page is appealing to your customers. All the checkout process is easy and simple for them. You don’t want to disappoint your customers when they come to check your products and then just drive them away. So don’t miss a thing so that you can get more customers and get more sales.
5. Discuss with your dropshipping agent in advance
As your dropshipping agent will handle most of the procurement process, you’d better discuss with them for better coordination as well. Make sure they have prepared enough inventory for your orders. Talk with them about packaging if you need any holiday cards and gift wrapping requirements. Make sure the shipping process is smooth and no delays.
In order to prepare your dropshipping store for the holiday season, you need to work with your dropshipping agent a lot. You will need their support immediately when any issues come up. For example, you may need a big number of orders in a short time. So it’s really important that both you and your dropshipping agent involve in your action plan to make sure everything is in place.
6. Review your policies
The last step to prepare your dropshipping store for the holiday season is reviewing your policies. Because you will handle a lot of orders, things might go wrong sometimes. And you need to deal with it. So you should review all your policies like shipping policies, return and refund policies, etc. First, you need to answer your customers. And second, you will know what to do when there’s a product return or refund or delayed shipping. Try to make everything transparent and effective. It’s necessary to retain your customers and help them feel more confident when they shop at your store.
Now you have gone through all the 6 steps to prepare your dropshipping store for the holiday season. Hope that this checklist will give you an overview of how to manage your store and get yourself ready for the upcoming season!